We Are Wonder & Wise

Play. It’s serious stuff.

Wonder & Wise develops, designs, and manufactures toys, play homes, and products for babies and children.

We believe that wisdom is cultivated from birth and continues to grow throughout childhood. Our company focuses on the premise that learning should be fun while developing creativity, responsibility, exploratory skills, sharing and independence.

We employ over 100 people worldwide. Our design and development team collectively has over 40 years of experience in toy invention, creation, and execution. They have come from the most respected companies in the USA, including The Land of Nod, Crate & Kids, and Pottery Barn Kids, to name a few. They have traveled the world and have a deep understanding of manufacturing, safety, and production. We, at Wonder & Wise, possess strong capabilities to develop custom products as well as OEM.

Safety & Quality

At Wonder & Wise, safety and quality are the most important priority for every product. Our products are designed in the USA and manufactured in our factories globally. Our incredible attention to detail is what makes us unique in every way.

We comply with and exceed all global safety standards including ASTM963, CPSIA, AXO., EN71, and CPAI85. We test all our products with only globally accredited labs. Our factories have passed ISO9001, FSC, BSCI.

We take great pride in the safety, quality, and functionality of all our products.

Design

When we sketch the blueprint for a new toy, we’re not merely drafting shapes and dimensions. We’re weaving dreams—tiny universes where imagination takes flight. We’re not just toy makers; we’re dream merchants.

Learning

We wield more than just plastic, wood, and fabric. Our true medium is imagination—the very spark that ignites a child’s curiosity and sets them on a lifelong journey of discovery. When we design toys, we don’t merely create playthings; we sculpt experiences that shape young minds.

We measure success not by profit margins but by the sparkle in a child’s eyes—the “aha” moment when they grasp a concept or create a new storyline. So, next time you see a wooden puzzle or a plush animal, remember that behind its seams and grains lies a world of intention—a world where play and learning dance hand in hand.