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  /  News & Updates   /  Press Release: Launch of Wonder & Wise Name for US Market
Wonder & Wise

Press Release: Launch of Wonder & Wise Name for US Market

Asweets Global, International Toy Manufacturer, Announces Launch of Wonder & Wise Name for US Market

CITY OF INDUSTRY, CALIFORNIA – Starting November 15, 2020, Asweets will rename its US operations as Wonder & Wise, to position the company to better offer toys, play homes, bedding, and décor to the American market.

Founded in 2008 by Zhao Fujian, Asweets Global started as a manufacturer of teepees and play homes, but in the last five years has expanded their assortment to include games, imaginary play, educational and developmental toys, as well as bedding and décor for babies and children.

Fujian explains, “With the growth of our company and the expansion of our product line, we decided to rename the U.S. division of Asweets as Wonder & Wise to make the company’s vision more accessible to the American customer.”  The new name, Wonder & Wise, reflects children’s innate sense of curiosity and amazement as they explore the world, combined with the idea of learning through imaginative exploration and play.

Nancy Harris, Director of Product Development explains, “We adopted the tagline “Play. It’s Serious Stuff.” to express our core vision, which is that play is an important part of life. It’s how we first interact with the world, imagine new possibilities, and learn important life skills. And that’s why, at Wonder & Wise, we take play so seriously.” Before Asweets, Harris spent much of her career at The Land of Nod, a division of Crate & Barrel, developing and launching an exclusive line of toys and baby products.

Asweets employs over 70 people worldwide with a design and development team that collectively has over 40 years of experience in toy invention, creation, and execution. The factory is located just outside of Shanghai, China with a design and sales team in Chicago, Los Angeles & St. Louis.

Fujian says, “Our product line will continue to inspire our existing and future customers; however, we feel our new name in the United States will convey our mission in a more compelling and understandable manner”.

For more information, contact Nancy Harris.


Media Contact:

Nancy Harris

Wonder & Wise by Asweets

Nancy Harris is the Director of Product Development for Asweets Global. She has been creating toys for over 20 years, spending much of her career at The Land of Nod. Her goal is to inspire kids with unique products so they have fun and use their imaginations while learning.